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Hyundai, Kia target 3.2% vehicle sales growth in 2026 after missing 2025 targets

Hybrid demand helps; US EV demand wanes after subsidies end.

rakesh by rakesh
14/01/2026
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Hyundai, Kia target 3.2% vehicle sales growth in 2026 after missing 2025 targets
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South Korea’s Hyundai Motor Co opens new tab and affiliate Kia Corp opens new tab aim to grow their combined global vehicle sales by 3.2% to 7.51 million vehicles in 2026, after narrowly missing their sales targets in 2025.

The automakers, which together rank third in global vehicle sales, sold combined 7.27 million vehicles in 2025, up 0.6% from 2024 as U.S. hybrid vehicle sales offset sluggish EV demand following the end of subsidies last September.

The company said in a statement that it posted a fifth year of record retail sales in the United States in 2025, adding that electrified vehicles accounted for 30% of its retail mix, with hybrid sales increasing 36% and EV sales growing 7%.

Kia, meanwhile, noted it focused on expanding hybrid vehicle sales in the United States and strengthened its position in Europe through higher EV volumes, despite an uncertain industry environment impacted by U.S. tariffs.

For this year, Hyundai said it plans to optimise profit by launching new electrified models and rolling out advanced production facilities, including an EV-dedicated plant in Ulsan and the Pune plant in India, as it responds to shifting regional demand

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