Resorts World Awana was honoured at the TDM Travel Trade Excellence Awards 2025 – Malaysia with the ESG Initiative of the Year award for its forward-thinking initiative Genting Nature Adventures (GNA), which uses tourism to strengthen conservation, education, and long-term ecological responsibility.
According to Travel Daily Media, the initiative serves as a platform for biodiversity learning and environmental stewardship, being guided by four key pillars such as conservation, preservation, sustainability, and education.
Through these pillars, GNA runs programmes that include guided learning experiences, ESG-oriented corporate green bonding, and nature education activities for visitors and professionals. Today, GNA engages more than 30,000 guests annually.
Every GNA activity is built on science-based content and delivered by resident scientists with expertise in environmental and biological sciences.
Rather than simply showing guests the rainforest, GNA helps them understand what they are seeing, why it matters, and how they can contribute to its protection.
GNA also helps safeguard the 10,000-acre GenM rainforest to preserve its valuable gene pool and maintain it as a natural carbon sink and forest reserve. This approach ensures that free-ranging wildlife can continue to thrive and that species continuity is maintained for generations.
When it comes to sustainability efforts, GNA develops wildlife corridors and secondary habitats such as the former Awana Long House site to restore degraded slopes and cleared areas. Trail sidewalks are groomed as natural regeneration zones, supporting transplantation efforts in impacted areas like Awana Trail and Clearwater Way.
