As far as “nudges” go, the UK government has thrown everything at encouraging homeowners to install heat pumps, from low-interest finance deals to one-off grants, yet uptake remains only around one fifth of the official target of 600,000 installations per year by 2028, an article from Reuters noted
Heat pumps are not the only low-carbon solution that the British public seems sluggish to embrace. Increasing their use of public transport, ditching combustion engine cars in favour of electric vehicles, switching to a green electricity tariff: all are inching up, but not fast enough.
So, can smarter public communication campaigns accelerate pro-climate behaviour changes? And, if so, what kind of messages and delivery mechanisms have the best chance of cutting through?
All are questions top in mind for members of the UK Parliament’s Environmental Audit Committee as they look ahead to the country’s next five-year Carbon Budget, due to be released in June.
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