UEM Sunrise Berhad removed 240 kilogrammes of waste from Sungai Keroh in Segambut during a community clean-up initiative in collaboration with Hara Makers, a social enterprise that drives environmental action through skills-based and environmental programmes, as part of its corporate social responsibility efforts, reported Malaysiakini portal.
As a long-standing developer in the broader Segambut area, including Mont’Kiara and Solaris Dutamas, UEM Sunrise recognises the importance of contributing to the environmental resilience of the communities surrounding its developments.
Volunteers wading into Sungai Keroh to collect and remove accumulated waste from the river.
At first light, 30 UEM Sunrise employee volunteers gathered along the riverbank for briefing before stepping into the water equipped with proper gloves and safety boots. The initiative was coordinated by Hara Makers, with structured on-site guidance and established safety and environmental protocols.
W orking in teams, they waded knee-deep into the river, removing plastic, fabric, e-waste and other submerged debris, highlighting the persistent challenge of unmanaged solid waste in urban waterways. The collected waste was categorised and recorded on-site, reinforcing the importance of data-driven environmental monitoring alongside direct action.
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