At a conference to roll out the Vietnam Tourism Association’s 2026 action plan in January, the country’s Deputy Minister of Culture, Sports, and Tourism Ho An Phong emphasised that Vietnam’s tourism sector is not chasing rapid growth, but is steadfastly pursuing greener development, reported Vietnam Investment Review.
“Vietnam has a diverse cultural foundation, a distinct identity, and rich tourism resources, with the tourism sector also being prioritised for public and social investment to support its development,” he said. “The tourism sector will continue to develop in a green and responsible manner in the period ahead, expanding in scale while enhancing quality, and making an effective contribution to economic development.”
In practice, sustainable tourism has become an essential requirement for the tourism sector amid climate change, resource depletion, and mounting pressure on the natural environment.
“Before modern concepts towards the nature, our ancestors lived by a very simple principle: living in harmony with nature; farming according to the seasons; adapting to the soil; healing by regulating blood circulation; and managing community life towards the rhythm of land, water, wind, and rain. Sustainable tourism or lifestyle is very similar and familiar in the country,” said Bobby Nguyen, CEO of Mekong Rustic Hospitality.
According to Nguyen, the answer for the concept of travel towards the nature, therefore, does not begin with luxury services or wellness experiences or healing programmes. ”Instead, we should learn how our ancestor acted for the nature and did a healthy lifestyle in the modern life,” he added.
Read further here.
